Verified feedback from your own property owners beats Google stars when the next property owner is deciding who should manage their rental. Managed surveys on PropertyManagement.com collect it for you, free. Every property owner on your list gets the same eight questions through a private link, and we handle every invitation and reminder. You choose which results show on your profile.
Why verified property owner feedback beats Google reviews
We analyzed 1.2 million Google reviews of property management companies. Where we could tell who wrote one, fewer than one in five came from a property owner. Tenants and rental applicants wrote far more of them, and they're judging a different experience than the one a property owner pays you for.
How we counted: 1,246,376 Google reviews of 12,121 property management companies, classified by AI between September 25 and November 3, 2026. Of the 924,048 reviews where the writer could be identified, 17.8% came from property owners and 72.9% from tenants or rental applicants. These are AI-classified estimates.
A star rating also can't tell a property owner how you handle leasing, maintenance, phone calls or monthly statements. And review sites can filter out reviews from real customers.
AI answers already point this out. When we asked ChatGPT to compare property managers the way a property owner would, on October 29, 2026, it said one company's large review count wasn't "proof of landlord satisfaction without separating owner reviews from tenant reviews." We can't promise what any AI tool will say about a given company. Verified property owner feedback does give it something specific to quote.
The survey comes from us for a reason: people tend to tell whoever asks what they think that person wants to hear. A 2026 review of 121 experiments in the journal Quality & Quantity found that knowing who's asking can pull answers toward what people think the asker wants, and that an online survey people fill out on their own is the format least prone to it. So we ask for you, in a private survey.
What the survey asks
Every company's property owners answer the same eight questions. Six of them can show on your profile:
- Overall Satisfaction: In the last 12 months, how satisfied are you overall with [your company]?
- Leasing Performance: How satisfied are you with [your company]'s ability to find and place quality tenants?
- Vacancy Time: How many days of vacancy does your rental property have each year?
- Maintenance Communication: When maintenance issues arise, how quickly does [your company] respond?
- Maintenance Cost Value: How would you rate maintenance costs compared to market rates?
- Accounting & Financial Reporting: How easy is it to understand your monthly financial statements?
These two stay private:
- Net Promoter Score: How likely are you to recommend [your company] to other property owners?
- Call Response: If you call [your company], is it being picked up or going to voicemail?
You see your results in your Client Dashboard. Net Promoter Score and Call Response never show on your public profile.
How a campaign runs
We run the whole campaign for you, from the owner list to the last reminder.
Your owner list
Your owner list comes from AppFolio, Buildium, Rentvine or a file you upload. When one of those systems is connected, we build the list from the property owner contacts in your synced data, so there's nothing to export. With no software connected, upload your owner list instead. CSV, Excel, PDF, Word files and screenshots all work.
Answers from former clients or your own staff never count toward your ratings. And we can leave out property owners in HOA, commercial, garage and vacation rental groups. Tell us before you activate, and we'll set up your campaign without them.
Three batches, a week apart
We split your list into three even batches and invite one batch each week. Everyone on the list gets asked, happy clients or not.
Reminders stop the moment someone answers
Anyone who hasn't answered gets up to two reminders, seven days apart, and the emails stop the moment they answer. From the first invitation to the last reminder, a campaign takes four weeks. Property owners who answer get the survey again six months later.
Give a campaign all four weeks before you judge it. In campaigns we measured through October 1, 2026, about two in three responses came in after a reminder.
What your property owners see
The invitation comes from PropertyManagement.com on your behalf, with your company's name in the subject line. Each property owner gets a private link of their own. The survey takes about two minutes on a phone or a laptop, and we never ask them to post a Google review.
Each link works once, so don't forward or post one. Point property owners to their email from PropertyManagement.com instead.
What goes public
Your survey results show on your profile once at least five property owners have answered, and only for categories that score 7.0 out of 10 or higher.
You choose which categories go public. On your Verified Performance page, each category under Owner survey results has its own Live on your profile switch. Every switch starts on, and you can turn any of them off.
A free profile shows one survey category, your highest-scoring one among those switched on. Members can show all six.
Each result publishes with how many property owners answered and how they were asked, which gives AI search something specific to match when a property owner asks about leasing or maintenance.
How we protect your property owners and their answers
Your property owners stay yours. We only contact them for your survey, never to send them to another property manager. Our Privacy Policy says it plainly: "We do not market to these individuals or use their information to send business to other property managers."
Survey data is encrypted in transit and at rest. Your property owners' answers are published only as combined scores, never with their names.
What response to expect
Since June 30, 2026, our managed campaigns have invited 14,441 property owners for 61 companies. At the typical company, about 1 in 8 property owners answer (12.3%), and the top quarter of companies see 17.7% or more.
Numbers as of November 6, 2026. The typical-company and top-quarter rates count companies with at least 20 property owners invited and a finished campaign.
Send a heads-up first
A short note from you before launch lifts response. Send your clients a heads-up a day or two before you activate, so the email from PropertyManagement.com doesn't come out of nowhere. Survey research backs it up: a Cochrane review of randomized trials found that a heads-up before a mailed questionnaire raised the odds of a response by about a third.
We'll give you the words. Best Practices For Getting Responses to Your Property Owner Surveys has a copy-paste announcement, plus ideas for the personal asks your team can make while the campaign runs.
How to turn on managed surveys
Step 1: Open Surveys
Log in to your Client Dashboard and open Surveys. It's in the left menu under Performance.
Step 2: Check where your owner list comes from
If your software is connected, the page shows it with a Connected tag and says we'll build your owner list from your connected data automatically. Give your first sync time to finish before you activate, so your owner list is in.
If nothing is connected yet, you'll see Connect your tools first. Click Go to Connections to connect your property management software (Connect Your Tools to PropertyManagement.com walks through it), or use Or upload your owner list below it. After an upload, check the property owners we pulled from your file and click Confirm owner list.
Step 3: Tell us about any groups to leave out
If your book includes property owners in HOA, commercial, garage or vacation rental groups, book an activation call before you activate, and we'll set up your campaign without them.
Step 4: Send your heads-up
Send your announcement to your clients a day or two before you activate.
Step 5: Click Activate Surveys
Click Activate Surveys. With an uploaded list, the first click checks your list and shows Ready to activate, and a second click on Activate Surveys starts the campaign. Once it's running, the page reads Your managed survey program is running and tracks how many invitations have gone out.
Step 6: Choose what goes public
Open Verified Performance. Under Owner survey results, each category card gets its own Live on your profile switch once responses come in.
Common questions
What does it cost?
Nothing. Owner surveys are free for every property management company, and nothing sends until you activate them.
Will a low score go public?
No. A category needs at least five responses and a score of 7.0 out of 10 or higher before it can show on your profile. You can also switch any category off, and Net Promoter Score and Call Response never show on your profile.
Can I choose which property owners get the survey?
No, and that's what makes your results worth something to the next property owner. Everyone on your list gets asked, happy clients or not. We can leave out property owners in HOA, commercial, garage and vacation rental groups, and answers from former clients or your own staff never count toward your ratings.
We already survey our property owners. Why add this?
Keep yours. Ours puts something on your profile that your own survey can't: verified results from a neutral third party, labeled with how many property owners answered.
Should we stop asking for Google reviews?
No, keep them. Survey results add what a star rating can't: answers from your own clients about leasing, maintenance, phone calls and monthly statements.
What if a property owner would rather not take it?
Tell us before you activate, and we'll leave them off your list. Book an activation call and we'll set it up with you.