This is your action-focused rollout guide for deploying your TrueMatch™ profile across your organization. For ready-to-use email templates and talk tracks, see our sales copy guide for property management BDMs.
Implementation timeline
Week 1: Core touchpoints
Add profile link to all email signatures
Update new-lead auto-reply templates with profile link
Insert "Third-Party Proof" slide into master sales deck (place before closing slide)
Add proof section to proposal template
Add "Verified by PropertyManagement.com" badge to website home page
Add verification badge to pricing/plans page
If you're a Growth tier client: deploy marketing assets (badges, widgets) to website and email signatures
Create a 1-pager: profile screenshots + QR code + key stats (export as PDF)
Train BDMs on talk tracks — run two live role-plays per rep
Week 2–4: Expand coverage
Update all nurture email sequences with profile references
Update re-engagement sequences with profile links
Add profile link to Calendly confirmation emails
Add profile link to Calendly reminder emails
Insert profile link in proposal cover emails
Add profile reference to executive summary section of proposals
If you've run owner surveys, add highlights to your profile and reference in sales materials
Ongoing: Measure and optimize
Track conversion rates by funnel stage before/after profile deployment
Monitor sales cycle length changes
Attribute replies and booked calls from profile click-throughs
Document objection frequency shifts when proof is shown earlier
If you have multiple markets or BDMs, run A/B tests (profile vs. no profile)
Advanced plays
Social proof amplification
- Use verified badge and TrueMatch messaging in social posts
- Add profile link to remarketing creative (ads, retargeting)
- Publish a company announcement: "[Company Name] Independently Verified on PropertyManagement.com"
- Link profile in partner newsletters and referral kits
Leverage rankings (if applicable)
If your company appears on the Top 100 Property Managers list, announce it:
- Social post: "[Company Name] Is #XX in Top 100 Property Managers National Ranking"
- Blog post linking to your profile and the Top 100 methodology
- Include ranking credential in outbound emails and partner materials
Training best practices
For BDMs and AEs:
- Role-play objection handling using your adaptation of the scripts in our sales copy guide.
- Practice the credibility set — pull up the profile live during discovery calls
- Make it conversational — don't sound scripted; use your own voice
- Use the 1-pager for committee decisions and longer sales cycles
For managers:
- Review conversion metrics weekly during rollout
- Share wins in team meetings when profile references close deals
- Refine talk tracks based on what lands with prospects
- Put all messaging in the voice of your brand and personality!
Quick resource links
- Find your company on PropertyManagement.com
- How TrueMatch Works for owners — methodology and scoring variables
- TrueMatch Tiers — Elite, Excellent, Reliable, Emerging explained
- Owner Surveys — add client satisfaction data to your profile
- Upgrade to Growth Tier — unlock badges, widgets, and marketing assets
The bottom line
Third-party validation shifts conversations from "Why you?" to "Let's move forward." Deploy your profile at every decision point, train your team on the talk tracks, and measure the lift. Expect faster cycles and higher close rates when you use it consistently.
For full context on why this works and where to place your profile, revisit our complete TrueMatch™ profile usage guide.