This guide provides copy-paste templates, talk tracks, and content blocks for using your PropertyManagement.com profile throughout your sales process.
For the full strategy, placement recommendations, and rollout plan, see the complete guide.
What's inside
- Email templates for signatures, nurture sequences, and proposal follow-ups
- Call scripts for discovery, objection handling, and closing
- Deck and proposal content to showcase third-party validation
- All templates are tested and ready to customize with your profile link
Email copy you can use in nurture sequences
Short, skimmable email copy with a single proof point works best. Always include a link to your profile.
Email one-liners for signatures and quick touches
Add these to auto-replies, signatures, or quick follow-ups:
- "Independently verified by PropertyManagement.com — view our profile → [link]"
- "Don't just take our word for it, see our third-party verified profile"
- "View our verified performance on our TrueMatch profile"
Full email templates
Template 1: Awareness stage — "Independent proof"
To: [Owner name]
Subject: How owners compare PMs in 2025
Body:
Hi [Name],
Owners value third-party validation more than vendor claims. Here's our independent profile on PropertyManagement.com so you can see how we stack up.
This company has validated our key performance factors: leasing, maintenance, accounting, and more. And it’s a quick snapshot of our licensing, years in business, reviews, and how we operate.
Would recommend skimming before we talk.
View our verified profile → [Link to your profile]
Best, [Your name]
Template 2: Education stage — "What TrueMatch measures"
To: [Owner name]
Subject: What matters beyond star ratings
Body:
Hi [Name],
Star ratings help, but owners choose based on leasing speed, communication, and transparent fees.
Our PropertyManagement.com profile highlights these signals in one place so you can make an informed choice fast. The team there has verified our performance history and provided a score specific to the factors that matter to real estate investors. See how it works.
Explore our profile → [Link]
Best, [Your name]
Template 3: Late-stage — "Proposal follow-up"
To: [Owner name]
Subject: Quick reference before you decide
Body:
Hi [Name],
As you review our proposal, here's a one-pager of our company’s profile.
If there's anything you want us to expand on, reply and we'll walk you through it.
Attachment: 1-pager with profile screenshots and QR
Best, [Your name]
Talk tracks and call scripts for BDMs
Discovery "credibility set"
Owner says: "I found you online searching for property management"
"Would it help to see how a third-party evaluates us? I'll pull up our *PropertyManagement.com* profile so you can see our performance scores, licensing, reviews, and how we communicate. I can text that to you."
Mid-call proof pivot
Owner says: "You're telling me you're responsive and transparent, but that's what everyone says."
"Rather than us claiming we're responsive and transparent, here's our independent profile. It shows the signals owners use to decide. If you compare us with others, this makes apples-to-apples easier."
Handling "Why not just Google reviews?"
Owner asks: "Why should I care about this when I can just check your Google reviews?"
"Google and Yelp are useful but can be inconsistent or gamed. *PropertyManagement.com* focuses on the quality signals owners care about and verifies what it can. That's why we use it as our standard reference."
Late-stage nudge
Owner says: "I need to think about it over the weekend before I make a decision."
"Before you finalize, skim our TrueMatch™ profile on PropertyManagement.com. Many owners say it's the fastest way to feel confident they're choosing a vetted operator. I can text you a link.”
Committee handoff
Owner says: "I need to run it by my business partner / spouse first."
"If others are weighing in, here’s a quick company one-pager that you can skim together to determine if we’re the right fit. The TrueMatch™ profile shows what sorts of properties we manage and they’ve reviewed our performance.”
ROI framing
Owner asks: "The management fee seems high, I’m not sure about the ROI"
"Our company has proven to drive a positive ROI. Our performance metrics speak to it. We excel in time to lease, maintenance resolution time, team experience. This decreases your cost of ownership and maximizes revenue. Check out PropertyManagement.com, they’ve actually verified and benchmarked our performance against others. I’ll send you a link to our profile.”
What to include in your deck and proposals
Slide: "Performance Report"
- Badge + headline: "Independently verified by PropertyManagement.com"
- Put a screenshot or your TrueMatch™ score in the slide as a trust signal.
- Three bullets tied to owner value:
- CTA link and QR to profile
Proposal page: "Independent Proof"
- Short explainer of PropertyManagement.com and why vertical validation matters
- Two profile screenshots with captions
- TrueMatch™ company profile link + What TrueMatch Measures link
Next steps
For your team:
- Customize these templates with your profile URL
- Put your personality into all the templates—be yourself!
- Train BDMs on the talk tracks. We recommend role playing as the preferred training method.
- Build a 1-pager with current profile screenshots and a QR code and turn that into a PDF
For the full strategy: