Your profile on PropertyManagement.com isn't just a directory listing. It's a third‑party asset designed to lower risk for owners, speed up decisions, and lift close rates when you put it in front of prospects at the right moments.
TL;DR
- Third-party validation increases conversion by reducing perceived risk and making buyers feel confident earlier in the process.
- Treat your TrueMatch™ profile as a sales-enablement asset: use it for top-of-funnel website conversion and follow-up nurture sequences.
- Property-management-specific trust sources beat generic review sites for credibility because they are context-aware and harder to game.
- Use proven placements: emails, proposals, one-pagers, and talk tracks that reference your verified status and TrueMatch™ signals.
- Expect a meaningful lift in close rate when third-party validation is used consistently; internal tests target 10-20% relative increases.
Why your TrueMatch™ Profile increases conversion and shortens sale cycles
Owners make high‑stakes decisions with incomplete information. Social proof from credible third parties reduces uncertainty and moves decisions forward.
- Third-party interactions are valued 1.4× more than vendor-created content in B2B buying, accelerating confidence formation, according to Gartner.
- Trust marks and third-party assurance seals reduce perceived risk and lift conversions in controlled studies, including research published by the University of Rhode Island, ResearchGate, and ScienceDirect.
- Local buying decisions are heavily influenced by reviews and verifiable proof; 86% consider reviews important for trust, according to survey data from Moz and BrightLocal.
Why a vertical, third-party profile matters more than generic reviews
- Generic sites (Google, Yelp, BBB) are susceptible to manipulation or context loss; industry-specific validation that reflects operational performance is more credible. Learn more in the TrueMatch™ Score Guide and TrueMatch™ Tiers Overview.
- PropertyManagement.com profiles and TrueMatch™ positioning surface the signals owners actually care about (retention, leasing quality, communication, transparent fees), making the proof relevant and decision-driving.
Expected impact
- PropertyManagement.com customers are actively A/B-testing third-party validation in their pitch vs "no validation". With third-party validation, you can lift close-rates by 10–20%.
- Even a conservative lift from 15% to 18% conversion can yield significant net-new accounts without more top-of-funnel volume.
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Interested in unlocking all growth tools? Book a meeting with us to find out how you can turn on profile enhancements and marketing assets in our Growth tier.
1) How to use your TrueMatch™ Profile as a conversion tool
Think of your profile as a "proof hub" you can quickly reference to neutralize risk and reframe conversations from claims to evidence.
Run these plays:
- Use "show, don't tell." When an owner asks "Why you?", pull up your TrueMatch™ Profile and walk through verified signals. You can even show them the How TrueMatch works page for more context on specific score variables.
- Anchor on third-party verification.
- Translate signals to outcomes.
What to highlight live:
- Verified status & tier (via TrueMatch™ Tiers)
- Licensing
- Years in business
- Review quality & volume
- Transparent fees
- Service availability
- Communication practices
- Testimonials or survey‑based highlights displayed on the profile to demonstrate current, owner‑specific satisfaction drivers.
Proof one-pager:
- Export two or three profile screenshots plus key stats into a single PDF attachment for deals with longer committees.
- Include the profile link or a QR code to view it live.
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For paid tier clients, you’ll receive a customized blog post call the “TrueMatch™ Reveal” which will go more into depth on your company’s remarkable performance. This is a great asset to use. Book a call with our team to learn more.
2) Where to insert links and screenshots in your sales process
Map your funnel and insert the TrueMatch™ Profile at "risk spikes" and decision moments. We recommend advertising your profile at top and mid funnel in your sales process.
Top placements:
Website
- Home and About Us pages: add "Independently verified by PropertyManagement.com" with a badge and link to your profile. Clients on our paid tier can access marketing assets and interactive website score widgets.
- Pricing or Plans page: place trust elements near the contact CTA. For example, if you've run owner surveys with us, publish the number of responses or client satisfaction rating.
Outbound email sequences
- Awareness and education emails: use "third‑party verified" framing, link to your profile inside email nurture sequences as the social proof anchor
Inbound lead replies
- First response email: include a short paragraph and profile link to accelerate trust before the discovery call.
Sales deck and proposal
- Add a "Third‑Party Proof" slide one click before the call‑to‑action slide. Show your TrueMatch score, co-marketing badges, and key performance stats like (doors, client ratings, speed of response)
- In proposals, include a "Validation" page: profile screenshots, link, and a brief explainer of TrueMatch.
Calendly confirmation and reminder emails
- Talk track: "Before our call: here's our *TrueMatch™ Profile* so you can see how we perform."
Social and remarketing
- Paying clients on PropertyManagement.com can license our brand and marketing assets to display your verified badges and headline snippets on your social media profiles and any re-marketing efforts (retargeting ads, mailers, and more).
Partner and referral flows
- Include your profile link in realtor‑referral kits and partner outreach for faster trust transfer.
Practical tip: keep a "profile-assets" folder with current screenshots cropped for email, deck, and proposal ratios so reps can drop them in quickly.
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Want some copy-and-paste templates for your BDMs and marketing teams. Find that in our BDM’s Sales Copy Guide.