Column
Low ConfidenceColumn provides banking infrastructure and APIs to help developers move, hold, and lend money at scale. Headquartered in San Francisco, it partners with fintechs and software companies building financial products.
Banking
VPI Score Breakdown
Component scores use Bayesian smoothing so scores stay reliable when response counts are low.
NPS
40% of VPI Score
+100.0
NPS (-100 to +100)
Performance
20% of VPI Score
86.5 out of 100
out of 100
Ease of Use
15% of VPI Score
78.3 out of 100
out of 100
Support Quality
15% of VPI Score
75.0 out of 100
out of 100
Pricing
5% of VPI Score
85.8 out of 100
out of 100
Credibility
5% of VPI Score
81.3 out of 100
out of 100
Data Confidence & Momentum
— SurgingBayesian smoothing pulls scores toward the industry prior when data is limited; Effective N and raw vs smoothed values show how much the score is adjusted.
Effective N
2.0
Raw Responses
2
Tier
ListedScores
Raw: 97.1 · Smoothed: 80.5
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VPI Head-to-Head
6-axis comparison across all VPI components. Scores are Bayesian-smoothed for fair comparison.
+100.0
NPS
+6%
86.5
Performance
+1%
78.3
Ease
+6%
75.0
Support
+7%
85.8
Pricing
+3%
81.3
Credibility
+2%
Column generates 7% better support quality than Industry Average.
See how they stack up against the competition
Compare Column head-to-head with 88 other vendors
VPI Performance Comparison
Comparing Column vs Industry Average. All values are Bayesian-smoothed for reliability.
Performance Insight: Column outperforms Industry Average by 5.0 pts in Support.
Customer Voice
+100.0 NPS SCORE
Actual NPS (-100 to +100) from 2 survey responses
NPS is calculated from all 2 survey responses. The breakdown above shows the 1 respondents who also left a written review.
Survey Responses
What they thought Column does well:
Column makes the entire banking process simple, and their credit system is rewarding and easy to administer.
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