Columbia Bank

Columbia Bank

Low Confidence

Columbia Bank provides consumer and commercial banking services across New Jersey. The bank emphasizes local communities and long-term customer relationships.

Banking

Fair Lawn, NJFounded 1927501-1,000 employees
VPI Score
84.9 VPI— Declining

Raw Score: 99.2

Low Confidence1 responses
View comparison

VPI Score Breakdown

Component scores use Bayesian smoothing so scores stay reliable when response counts are low.

How we score

NPS

40% of VPI Score

+100.0

NPS (-100 to +100)

Performance

20% of VPI Score

87.1 out of 100

out of 100

Ease of Use

15% of VPI Score

76.4 out of 100

out of 100

Support Quality

15% of VPI Score

72.7 out of 100

out of 100

Pricing

5% of VPI Score

84.5 out of 100

out of 100

Credibility

5% of VPI Score

81.1 out of 100

out of 100

Data Confidence & Momentum

— Declining

Bayesian smoothing pulls scores toward the industry prior when data is limited; Effective N and raw vs smoothed values show how much the score is adjusted.

Effective N

1.0

Raw Responses

1

Tier

Listed

Scores

Raw: 99.2 · Smoothed: 84.9

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VPI Head-to-Head

6-axis comparison across all VPI components. Scores are Bayesian-smoothed for fair comparison.

NPSPerformanceEaseSupportPricingCredibility
Columbia Bank Industry Average

+100.0

NPS

+3%

87.1

Performance

+1%

76.4

Ease

+3%

72.7

Support

+4%

84.5

Pricing

+2%

81.1

Credibility

+1%

6/6 Metrics Won

Columbia Bank generates 4% better support quality than Industry Average.

See how they stack up against the competition

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VPI Performance Comparison

Comparing Columbia Bank vs Industry Average. All values are Bayesian-smoothed for reliability.

Columbia Bank Industry Average
NPS
Performance
Ease of Use
Support
Pricing
Credibility
020406080100

Performance Insight: Columbia Bank outperforms Industry Average by 2.7 pts in Support.

Customer Voice

+100.0 NPS SCORE

Actual NPS (-100 to +100) from 1 survey responses

PromotersScore 9-10
1
PassivesScore 7-8
0
DetractorsScore 0-6
0

Survey Responses

promoterProperty Manager in ILMar 3, 2026

What they thought Columbia Bank does well:

Customer service

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