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Bank of America

Low Confidence

Bank of America is a multinational financial services holding company headquartered in Charlotte, NC. It provides consumer banking, corporate banking, wealth management, and investment banking services. It was formed in 1998 through the merger of NationsBank and BankAmerica.

Banking

Charlotte, NCFounded 199810,001+ employees
VPI Score
73.2 VPIStable

Raw Score: 19.6

Low Confidence1 responses
View comparison

VPI Score Breakdown

Component scores use Bayesian smoothing so scores stay reliable when response counts are low.

How we score

NPS

40% of VPI Score

-100.0

NPS (-100 to +100)

Performance

20% of VPI Score

79.9 out of 100

out of 100

Ease of Use

15% of VPI Score

69.5 out of 100

out of 100

Support Quality

15% of VPI Score

68.2 out of 100

out of 100

Pricing

5% of VPI Score

79.1 out of 100

out of 100

Credibility

5% of VPI Score

77.3 out of 100

out of 100

Data Confidence & Momentum

Stable

Bayesian smoothing pulls scores toward the industry prior when data is limited; Effective N and raw vs smoothed values show how much the score is adjusted.

Effective N

1.0

Raw Responses

1

Tier

Listed

Scores

Raw: 19.6 · Smoothed: 73.2

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VPI Head-to-Head

6-axis comparison across all VPI components. Scores are Bayesian-smoothed for fair comparison.

NPSPerformanceEaseSupportPricingCredibility
Bank of AmericaIndustry Average

-100.0

NPS

-9%

79.9

Performance

-7%

69.5

Ease

-6%

68.2

Support

-3%

79.1

Pricing

-5%

77.3

Credibility

-3%

0/6 Metrics Won

Bank of America vs Industry Average across 6 VPI components.

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VPI Performance Comparison

Comparing Bank of America vs Industry Average. All values are Bayesian-smoothed for reliability.

Bank of America Industry Average
NPS
Performance
Ease of Use
Support
Pricing
Credibility
020406080100

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