Aptly

Aptly

Low Confidence

Aptly connects workflows, automations, communications, and reporting into one platform for property management teams. Headquartered in San Rafael, CA, it helps streamline operations and deliver better resident experiences without adding complexity. Founded in 2017, the company works with single-family and multifamily operators.

Workflow Automation

San Rafael, CAFounded 201711-50 employees
VPI Score
82.0 VPI— Surging

Raw Score: 90.6

Low Confidence6 responses
View comparison

VPI Score Breakdown

Component scores use Bayesian smoothing so scores stay reliable when response counts are low.

How we score

NPS

40% of VPI Score

+100.0

NPS (-100 to +100)

Performance

20% of VPI Score

90.7 out of 100

out of 100

Ease of Use

15% of VPI Score

74.4 out of 100

out of 100

Support Quality

15% of VPI Score

68.8 out of 100

out of 100

Pricing

5% of VPI Score

89.4 out of 100

out of 100

Credibility

5% of VPI Score

84.4 out of 100

out of 100

Data Confidence & Momentum

— Surging

Bayesian smoothing pulls scores toward the industry prior when data is limited; Effective N and raw vs smoothed values show how much the score is adjusted.

Effective N

6.0

Raw Responses

6

Tier

Listed

Scores

Raw: 90.6 · Smoothed: 82.0

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VPI Head-to-Head

6-axis comparison across all VPI components. Scores are Bayesian-smoothed for fair comparison.

NPSPerformanceEaseSupportPricingCredibility
Aptly Industry Average

+100.0

NPS

+13%

90.7

Performance

+5%

74.4

Ease

+1%

68.8

Support

-2%

89.4

Pricing

+8%

84.4

Credibility

+5%

5/6 Metrics Won

Aptly generates 13% better NPS than Industry Average.

See how they stack up against the competition

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VPI Performance Comparison

Comparing Aptly vs Industry Average. All values are Bayesian-smoothed for reliability.

Aptly Industry Average
NPS
Performance
Ease of Use
Support
Pricing
Credibility
020406080100

Performance Insight: Aptly outperforms Industry Average by 9.8 pts in NPS.

Customer Voice

+100.0 NPS SCORE

Actual NPS (-100 to +100) from 6 survey responses

PromotersScore 9-10
1
PassivesScore 7-8
0
DetractorsScore 0-6
0

NPS is calculated from all 6 survey responses. The breakdown above shows the 1 respondents who also left a written review.

Survey Responses

promoterProperty Manager in AZMar 3, 2026

What they thought Aptly does well:

Aptly allows us to manage every single task as a workflow which ensures that every task gets completed quickly and effectively for clients and residents.

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