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Aptly

Low Confidence

Aptly connects workflows, automations, communications, and reporting into one platform for property management teams. Headquartered in San Rafael, CA, it helps streamline operations and deliver better resident experiences without adding complexity. Founded in 2017, the company works with single-family and multifamily operators.

Workflow Automation

San Rafael, CAFounded 201711-50 employees
VPI Score
80.4 VPIDeclining

Raw Score: 84.1

Low Confidence9 responses
View comparison

VPI Score Breakdown

Component scores use Bayesian smoothing so scores stay reliable when response counts are low.

How we score

NPS

40% of VPI Score

+77.8

NPS (-100 to +100)

Performance

20% of VPI Score

84.3 out of 100

out of 100

Ease of Use

15% of VPI Score

75.8 out of 100

out of 100

Support Quality

15% of VPI Score

71.1 out of 100

out of 100

Pricing

5% of VPI Score

91.1 out of 100

out of 100

Credibility

5% of VPI Score

85.5 out of 100

out of 100

Data Confidence & Momentum

Declining

Bayesian smoothing pulls scores toward the industry prior when data is limited; Effective N and raw vs smoothed values show how much the score is adjusted.

Effective N

9.0

Raw Responses

9

Tier

Listed

Scores

Raw: 84.1 · Smoothed: 80.4

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VPI Head-to-Head

6-axis comparison across all VPI components. Scores are Bayesian-smoothed for fair comparison.

NPSPerformanceEaseSupportPricingCredibility
AptlyIndustry Average

+77.8

NPS

+10%

84.3

Performance

-2%

75.8

Ease

+2%

71.1

Support

+2%

91.1

Pricing

+10%

85.5

Credibility

+7%

5/6 Metrics Won

Aptly generates 10% better Pricing than Industry Average.

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VPI Performance Comparison

Comparing Aptly vs Industry Average. All values are Bayesian-smoothed for reliability.

Aptly Industry Average
NPS
Performance
Ease of Use
Support
Pricing
Credibility
020406080100

Performance Insight: Aptly outperforms Industry Average by 8.1 pts in Pricing.

Customer Voice

Aptly allows us to manage every single task as a workflow which ensures that every task gets completed quickly and effectively for clients and residents.

Verified respondent · Score 10

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