
Aptly
Low ConfidenceAptly connects workflows, automations, communications, and reporting into one platform for property management teams. Headquartered in San Rafael, CA, it helps streamline operations and deliver better resident experiences without adding complexity. Founded in 2017, the company works with single-family and multifamily operators.
Workflow Automation
VPI Score Breakdown
Component scores use Bayesian smoothing so scores stay reliable when response counts are low.
NPS
40% of VPI Score
+77.8
NPS (-100 to +100)
Performance
20% of VPI Score
84.3 out of 100
out of 100
Ease of Use
15% of VPI Score
75.8 out of 100
out of 100
Support Quality
15% of VPI Score
71.1 out of 100
out of 100
Pricing
5% of VPI Score
91.1 out of 100
out of 100
Credibility
5% of VPI Score
85.5 out of 100
out of 100
Data Confidence & Momentum
— DecliningBayesian smoothing pulls scores toward the industry prior when data is limited; Effective N and raw vs smoothed values show how much the score is adjusted.
Effective N
9.0
Raw Responses
9
Tier
ListedScores
Raw: 84.1 · Smoothed: 80.4
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VPI Head-to-Head
6-axis comparison across all VPI components. Scores are Bayesian-smoothed for fair comparison.
+77.8
NPS
+10%
84.3
Performance
-2%
75.8
Ease
+2%
71.1
Support
+2%
91.1
Pricing
+10%
85.5
Credibility
+7%
Aptly generates 10% better Pricing than Industry Average.
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VPI Performance Comparison
Comparing Aptly vs Industry Average. All values are Bayesian-smoothed for reliability.
Performance Insight: Aptly outperforms Industry Average by 8.1 pts in Pricing.
Customer Voice
“Aptly allows us to manage every single task as a workflow which ensures that every task gets completed quickly and effectively for clients and residents.”
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