AppFolio
High ConfidenceAppFolio is a technology leader powering the future of the real estate industry with a platform that helps connect communities, increase operational efficiency, and grow business. Headquartered in Santa Barbara, CA, it delivers cloud-based property management and investment management software. Founded in 2006, AppFolio serves customers across the United States.
Property Management Software
VPI Score Breakdown
Component scores use Bayesian smoothing so scores stay reliable when response counts are low.
NPS
40% of VPI Score
+15.8
NPS (-100 to +100)
Performance
20% of VPI Score
84.6 out of 100
out of 100
Ease of Use
15% of VPI Score
76.4 out of 100
out of 100
Support Quality
15% of VPI Score
64.8 out of 100
out of 100
Pricing
5% of VPI Score
83.6 out of 100
out of 100
Credibility
5% of VPI Score
87.0 out of 100
out of 100
Data Confidence & Momentum
— StableBayesian smoothing pulls scores toward the industry prior when data is limited; Effective N and raw vs smoothed values show how much the score is adjusted.
Effective N
88.0
Raw Responses
57
Tier
VerifiedScores
Raw: 71.1 · Smoothed: 71.9
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VPI Head-to-Head
6-axis comparison across all VPI components. Scores are Bayesian-smoothed for fair comparison.
+15.8
NPS
-15%
84.6
Performance
-2%
76.4
Ease
+3%
64.8
Support
-7%
83.6
Pricing
+1%
87.0
Credibility
+9%
AppFolio generates 9% better Credibility than Industry Average.
See how they stack up against the competition
Compare AppFolio head-to-head with 88 other vendors
VPI Performance Comparison
Comparing AppFolio vs Industry Average. All values are Bayesian-smoothed for reliability.
Performance Insight: AppFolio outperforms Industry Average by 7.0 pts in Credibility.
Customer Voice
+15.8 NPS SCORE
Actual NPS (-100 to +100) from 57 survey responses
NPS is calculated from all 57 survey responses. The breakdown above shows the 20 respondents who also left a written review.
Survey Responses
What they thought AppFolio does well:
Once you figure it out the accounting is rock solid.
What they thought AppFolio does well:
Makes the platform easy to use and follow
What they thought AppFolio does well:
Clear bookkeeping
What they thought AppFolio does well:
Ease of use
What they thought AppFolio could improve:
Customer support
What they thought AppFolio does well:
Accounting is done very well
What they thought AppFolio could improve:
Better transparency to owner for work orders created and completed
What they thought AppFolio does well:
AppFolio provides simple, intuitive features that fulfill our needs as a property manager to provide a consistent service.
What they thought AppFolio could improve:
Train the newer members of their support team who are not the most helpful.
What they thought AppFolio does well:
Appfolio has tried to innovate with new features, offerings and stack partners.
What they thought AppFolio could improve:
Support
What they thought AppFolio does well:
Organizes unit and rental data well.
What they thought AppFolio does well:
Provides the most robust property management software solution in the industry
What they thought AppFolio does well:
Easy to use
What they thought AppFolio does well:
AppFolio makes listing my properties much easier and keeps everything organized in one place.
What they thought AppFolio does well:
The system is fairly intuitive ... things are where you'd expect to find them.
What they thought AppFolio could improve:
Background screenings
What they thought AppFolio does well:
Easy workflows for complicated processes, such as move out, move in, or end management
What they thought AppFolio could improve:
Seem solely based on capturing more revenue, i.e. the only new developments seem to be tied to products they can charge for, not many real program improvements for base customer experiences
What they thought AppFolio does well:
Accounting.
What they thought AppFolio could improve:
We don't use their maintenance or leasing. Much better options out there.
What they thought AppFolio does well:
Tenant communication and easy notes
What they thought AppFolio does well:
AppFolio is the "Gold Standard" in PM software.
What they thought AppFolio could improve:
Better API access for other vendors
What they thought AppFolio does well:
One source for a complete suite of integrated products
What they thought AppFolio does well:
Always making improvements and their conference is amazing
What they thought AppFolio does well:
Their UI is good
What they thought AppFolio could improve:
Portfolio based accounting
What they thought AppFolio does well:
Listens to customers and makes changes weekly
FAQs
Common questions about AppFolio.
What is included in your pricing?
How do I get support?
Do you integrate with other tools?
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