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AppFolio

High Confidence

AppFolio is a technology leader powering the future of the real estate industry with a platform that helps connect communities, increase operational efficiency, and grow business. Headquartered in Santa Barbara, CA, it delivers cloud-based property management and investment management software. Founded in 2006, AppFolio serves customers across the United States.

Property Management Software

Santa Barbara, CAFounded 2006201 - 500 employees
VPI Score
72.9 VPIDeclining

Raw Score: 72.4

High Confidence76 responses
View comparison

VPI Score Breakdown

Component scores use Bayesian smoothing so scores stay reliable when response counts are low.

How we score

NPS

40% of VPI Score

+18.4

NPS (-100 to +100)

Performance

20% of VPI Score

85.6 out of 100

out of 100

Ease of Use

15% of VPI Score

75.9 out of 100

out of 100

Support Quality

15% of VPI Score

66.9 out of 100

out of 100

Pricing

5% of VPI Score

82.4 out of 100

out of 100

Credibility

5% of VPI Score

88.4 out of 100

out of 100

Data Confidence & Momentum

Declining

Bayesian smoothing pulls scores toward the industry prior when data is limited; Effective N and raw vs smoothed values show how much the score is adjusted.

Effective N

110.3

Raw Responses

76

Tier

Verified

Scores

Raw: 72.4 · Smoothed: 72.9

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VPI Head-to-Head

6-axis comparison across all VPI components. Scores are Bayesian-smoothed for fair comparison.

NPSPerformanceEaseSupportPricingCredibility
AppFolioIndustry Average

+18.4

NPS

-13%

85.6

Performance

+0%

75.9

Ease

+3%

66.9

Support

-4%

82.4

Pricing

-1%

88.4

Credibility

+11%

2/6 Metrics Won

AppFolio generates 11% better Credibility than Industry Average.

See how they stack up against the competition

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VPI Performance Comparison

Comparing AppFolio vs Industry Average. All values are Bayesian-smoothed for reliability.

AppFolio Industry Average
NPS
Performance
Ease of Use
Support
Pricing
Credibility
020406080100

Performance Insight: AppFolio outperforms Industry Average by 8.4 pts in Credibility.

Customer Voice

I want my data. They should provide an api.

Verified respondent · Score 5

Transparency in pricing and communicating when they change partners that charge. Example- insurance, ach fees

Verified respondent · Score 5

Customer service and their background checks

Verified respondent · Score 4

Clear bookkeeping

Verified respondent · Score 9

Ease of use Area for improvement: Customer support

Verified respondent · Score 8

Accounting is done very well Area for improvement: Better transparency to owner for work orders created and completed

Verified respondent · Score 8

AppFolio provides simple, intuitive features that fulfill our needs as a property manager to provide a consistent service. Area for improvement: Train the newer members of their support team who are not the most helpful.

Verified respondent · Score 8

Appfolio has tried to innovate with new features, offerings and stack partners. Area for improvement: Support

Verified respondent · Score 8

FAQs

What is included in your pricing?

Please contact us for detailed pricing and plan options.

How do I get support?

Support is available via [edit with your channels].

Do you integrate with other tools?

Yes. See our integrations page or contact us for specific integrations.

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