For the past several months, we've been building TrueMatch™—a scoring system designed to help real estate investors find property management companies that are transparent, efficient, and accountable. But as we've developed this methodology, one question keeps coming up: Who keeps the scorekeepers honest?

Today, we're answering that question by launching the TrueMatch™ Accountability Committee, and we're looking for the right people to join it.

Want to join or know someone who’d be a great fit? Nominate yourself or a colleague here →

Why TrueMatch™ Exists

Property Management has a brand and reputation challenge. It’s a messy business thrown into the mix of real estate agencies. It’s fragmented, localized, and variable. But from the customer’s perspective, a property owner is trusting you to manage their largest asset. So great property managers need to stand out as great asset managers.

Online reputation is generic and inconclusive for this industry. Partially because PM is categorized on the internet as a “local service company”. A rogue Yelp or Reddit thread can dominate search results for a brand where in other industries, they can dominate with news stories and product pages.

TrueMatch™ was built to solve this problem. It's a transparent scoring system that rewards property management companies for the behaviors that matter most to real estate investors. The foundational model is built on three pillars:

• Transparency — Starting with pricing transparency and fee structure
• Experience — How long you’ve been in business, portfolio structure, team credentials, etc.
• Verified performance — Starting with key metrics in leasing, maintenance, communication

The goal is to create a system where the companies that do the work get the visibility they deserve. TrueMatch should reward companies who demonstrate transparency, professionalism, and dialed execution. Performance is in a great team, culture, and operational system. We want to capture as much of that as possible for the best property managers and help them prove it from the rooftops.

Why Fairness Can't Be a Black Box

Here's the problem with most ranking systems: they're opaque by design. The methodology is proprietary, the criteria shift without notice, and there's no accountability when things go sideways.

We're taking a different approach. Fairness requires transparency, and transparency requires oversight.

That's why we're establishing the TrueMatch™ Accountability Committee—a group of independent advisors who will review our scoring philosophy, challenge our assumptions, and ensure the methodology evolves in service of both property managers and investors.

This isn't a rubber-stamp board. It's a group of people who understand the industry deeply enough to know when the scoring system is working—and when it's not.

Who We're Looking For

The TrueMatch™ Accountability Committee will be built on three pillars, representing the different perspectives that matter most in property management:

Operators: The Efficiency Lens

Property managers who have built scalable, efficient businesses. You understand what it takes to lease quickly, maintain properties proactively, and communicate clearly with owners. You know which operational metrics actually predict success—and which ones are vanity metrics.

We're seeking representation across different company sizes, markets, and specializations—from boutique firms to enterprise operations, single-family to multifamily, NARPM members and non-members alike. The goal is to ensure diverse perspectives inform every decision.

Investors: The Yield & Transparency Lens

Real estate investors who rely on property managers to protect and grow their portfolios. You've seen the good, the bad, and the overpriced. You know what information matters when evaluating a PM company, and you're not afraid to ask hard questions about fee structures and performance.

Advocates: The Resident & Industry Standards Lens

Industry leaders, consumer advocates, or technologists who care about raising standards across the board. You think about residents, fair housing, professional development, and the long-term health of the industry—not just short-term growth hacks.

The Responsibility

Members of the TrueMatch™ Accountability Committee will join PropertyManagement.com's Board of Advisors and take on the following responsibilities:

• Review impact analyses before scoring updates go live — See exactly how proposed changes affect real companies across different tiers, markets, and business models
• Meet quarterly before each scoring cycle — Provide feedback on proposed algorithm changes, new certifications, and ranking criteria
• Validate alignment with industry best practices — Ensure changes genuinely serve property owner interests and reward operational excellence
• Review the 2025 Top 100 Property Management Companies methodology — Provide early feedback before the list launches publicly
• Challenge assumptions when the methodology drifts away from its original intent

This is a serious commitment. Committee members will be required to disclose any conflicts of interest and participate in an application-based selection process.

We're not looking for passive endorsements—we're looking for people who will hold us accountable and push us to do better.

Ready to Nominate?

We're accepting nominations through February 15, 2026. You can nominate yourself or someone else who would be a strong fit for the committee.

Nominate yourself or a colleague here →

If you believe in transparent rankings, objective scoring, and keeping the property management industry accountable, we want to hear from you.

Let's build this the right way—together.