[{"data":1,"prerenderedAt":32},["ShallowReactive",2],{"blog-post-use-truematch-profile-in-sales-process":3},{"id":4,"title":5,"subheading":6,"slug":7,"excerpt":8,"metaDescription":9,"content":10,"renderedHTML":11,"tags":12,"author":14,"authorImage":15,"coverImage":16,"platform":17,"type":18,"cta":19,"publishDate":25,"lastEditedTime":26,"createdTime":27,"status":28,"featured":29,"viewCount":30,"readingTime":31,"renderedContent":11},"e0c7c4e2-bae8-429a-bdec-2ebd2fbd3ad5","How to Use Your TrueMatch™ Profile To Close More Deals","Turn Your PropertyManagement.com Profile Into a High-Conversion Sales Asset","use-truematch-profile-in-sales-process","Utilize your TrueMatch™ profile as a sales asset to enhance trust and reduce objections in property management deals. Third-party validation significantly boosts conversion rates by providing credible social proof, which is more effective than generic reviews. Key strategies include integrating the profile into sales processes, using verified signals during conversations, and placing trust elements in emails and proposals to accelerate decision-making and close rates by 10-20%.","Learn how to use your PropertyManagement.com profile to increase trust, reduce objections, and close more property management deals using third-party validation.","","\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Your profile on \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa> isn't just a directory listing. It's a third‑party asset designed to lower risk for owners, speed up decisions, and lift close rates when you put it in front of prospects at the right moments.\u003C\u002Fp>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"tl-dr\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">TL;DR\u003C\u002Fh2>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Third-party validation increases conversion by \u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2023-06-08-gartner-marketing-survey-finds-b2b-buyers-value-third-party-interactions-more-than-digital-supplier-interactions\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">reducing perceived risk\u003C\u002Fa> and making buyers \u003Ca href=\"https:\u002F\u002Fwww.sciencedirect.com\u002Fscience\u002Farticle\u002Fabs\u002Fpii\u002FS0167923615000640\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">feel confident earlier\u003C\u002Fa> in the process.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Treat your TrueMatch™ profile as a sales-enablement asset: use it for top-of-funnel website conversion and follow-up nurture sequences.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Property-management-specific trust sources beat generic review sites for credibility because they are context-aware and harder to game.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Use proven placements: emails, proposals, one-pagers, and talk tracks that reference your verified status and TrueMatch™ signals.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Expect a meaningful lift in close rate when third-party validation is used consistently; internal tests target 10-20% relative increases.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"why-your-truematch-profile-increases-conversion-and-shortens-sale-cycles\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Why your TrueMatch™ Profile increases conversion and shortens sale cycles\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Owners make high‑stakes decisions with incomplete information. Social proof from credible third parties reduces uncertainty and moves decisions forward.\u003C\u002Fp>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Third-party interactions are valued \u003Cstrong class=\"font-semibold\">1.4× more\u003C\u002Fstrong> than vendor-created content in B2B buying, accelerating confidence formation, according to \u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2023-06-08-gartner-marketing-survey-finds-b2b-buyers-value-third-party-interactions-more-than-digital-supplier-interactions\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">Gartner\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Trust marks and third-party assurance seals reduce perceived risk and lift conversions in controlled studies, including research published by the \u003Ca href=\"https:\u002F\u002Fdigitalcommons.uri.edu\u002Fcba_facpubs\u002F326\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">University of Rhode Island\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.researchgate.net\u002Fpublication\u002F273480308_Getting_the_Most_out_of_Third_Party_Trust_Seals_An_Empirical_Analysis\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">ResearchGate\u003C\u002Fa>, and \u003Ca href=\"https:\u002F\u002Fwww.sciencedirect.com\u002Fscience\u002Farticle\u002Fabs\u002Fpii\u002FS0167923615000433\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">ScienceDirect\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Local buying decisions are heavily influenced by reviews and verifiable proof; \u003Cstrong class=\"font-semibold\">86% consider reviews important for trust\u003C\u002Fstrong>, according to survey data from \u003Ca href=\"https:\u002F\u002Fmoz.com\u002Flocal-business-review-survey-report\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">Moz\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.brightlocal.com\u002Fresearch\u002Flocal-consumer-review-survey-2024\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">BrightLocal\u003C\u002Fa>.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"why-a-vertical-third-party-profile-matters-more-than-generic-reviews\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">\u003Cstrong class=\"font-semibold\">Why a vertical, third-party profile matters more than generic reviews\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Generic sites (Google, Yelp, BBB) are susceptible to manipulation or context loss; industry-specific validation that reflects operational performance is more credible. Learn more in the \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fguide\u002Funderstanding-truematch-tiers-for-property-managers\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">TrueMatch™ Score Guide \u003C\u002Fa>and \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fblog\u002Ftransparent-rankings-for-property-management\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">TrueMatch™ Tiers Overview\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa> profiles and TrueMatch™ positioning surface the signals owners actually care about (retention, leasing quality, communication, transparent fees), making the proof relevant and decision-driving.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"expected-impact\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">\u003Cstrong class=\"font-semibold\">Expected impact\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa> customers are actively A\u002FB-testing third-party validation in their pitch vs "no validation". With third-party validation, you can lift close-rates by \u003Cstrong class=\"font-semibold\">10–20%\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Even a conservative lift from \u003Cstrong class=\"font-semibold\">15% to 18%\u003C\u002Fstrong> conversion can yield significant net-new accounts without more top-of-funnel volume.\u003C\u002Fli>\n\u003C\u002Ful>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">💡\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">Interested in unlocking all growth tools? \u003Ca href=\"https:\u002F\u002Fmeetings-na2.hubspot.com\u002Fchattemer\u002Ftruematch-paid-partner\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">Book a meeting with us\u003C\u002Fa> to find out how you can turn on profile enhancements and marketing assets in our Growth tier.\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"1-how-to-use-your-truematch-profile-as-a-conversion-tool\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">\u003Cstrong class=\"font-semibold\">1) How to use your TrueMatch™ Profile as a conversion tool\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Think of your profile as a "proof hub" you can quickly reference to neutralize risk and reframe conversations from claims to evidence.\u003C\u002Fp>\n\u003Ch3 id=\"run-these-plays\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">\u003Cstrong class=\"font-semibold\">Run these plays:\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Use "show, don't tell."\u003C\u002Fstrong> When an owner asks "Why you?", pull up your \u003Ca href=\"https:\u002F\u002Fwww.propertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">TrueMatch™ Profile\u003C\u002Fa> and walk through verified signals. You can even show them the \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fproperty-owners\u002Fhow-it-works\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">How TrueMatch works page\u003C\u002Fa> for more context on specific score variables.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Anchor on third-party verification.\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Translate signals to outcomes.\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"what-to-highlight-live\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">\u003Cstrong class=\"font-semibold\">What to highlight live:\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Verified status & tier (via \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fguide\u002Funderstanding-truematch-tiers-for-property-managers\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">TrueMatch™ Tiers\u003C\u002Fa>)\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Licensing\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Years in business\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Review quality & volume\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Transparent fees\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Service availability\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Communication practices\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Testimonials or survey‑based highlights displayed on the profile to demonstrate current, owner‑specific satisfaction drivers.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"proof-one-pager\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">\u003Cstrong class=\"font-semibold\">Proof one-pager:\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Export two or three profile screenshots plus key stats into a single PDF attachment for deals with longer committees.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Include the profile link or a QR code to view it live.\u003C\u002Fli>\n\u003C\u002Ful>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">💡\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">For paid tier clients, you’ll receive a customized blog post call the “TrueMatch™ Reveal” which will go more into depth on your company’s remarkable performance. This is a great asset to use. \u003Ca href=\"https:\u002F\u002Fmeetings-na2.hubspot.com\u002Fchattemer\u002Ftruematch-paid-partner\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">Book a call with our team\u003C\u002Fa> to learn more.\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"2-where-to-insert-links-and-screenshots-in-your-sales-process\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">2) Where to insert links and screenshots in your sales process\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Map your funnel and insert the \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">TrueMatch™ Profile\u003C\u002Fa> at "risk spikes" and decision moments. We recommend advertising your profile at top and mid funnel in your sales process.\u003C\u002Fp>\n\u003Ch3 id=\"top-placements\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">\u003Cstrong class=\"font-semibold\">Top placements:\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Ch3 id=\"website\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">\u003Cstrong class=\"font-semibold\">Website\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Home and About Us pages: add "Independently verified by \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa>" with a badge and link to your profile. Clients on our \u003Ca href=\"https:\u002F\u002Fmeetings-na2.hubspot.com\u002Fchattemer\u002Ftruematch-paid-partner\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">paid tier\u003C\u002Fa> can access marketing assets and interactive website score widgets.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Pricing or Plans page: place trust elements near the contact CTA. For example, if you've run \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fguide\u002Fowner-surveys-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">owner surveys\u003C\u002Fa> with us, publish the number of responses or client satisfaction rating.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"outbound-email-sequences\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Outbound email sequences\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Awareness and education emails: use "third‑party verified" framing, link to your profile inside email nurture sequences as the social proof anchor\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"inbound-lead-replies\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Inbound lead replies\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">First response email: include a short paragraph and profile link to accelerate trust before the discovery call.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"sales-deck-and-proposal\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Sales deck and proposal\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Add a "Third‑Party Proof" slide one click before the call‑to‑action slide. Show your TrueMatch score, co-marketing badges, and key performance stats like (doors, client ratings, speed of response)\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">In proposals, include a "Validation" page: profile screenshots, link, and a brief explainer of TrueMatch.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"calendly-confirmation-and-reminder-emails\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Calendly confirmation and reminder emails\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Talk track: \u003Cem class=\"italic\">"Before our call: here's our \u003C\u002Fem>\u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">*TrueMatch™ Profile*\u003C\u002Fa>\u003Cem class=\"italic\"> so you can see how we perform."\u003C\u002Fem>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"social-and-remarketing\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Social and remarketing\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Paying clients on \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa> can license our brand and marketing assets to display your verified badges and headline snippets on your social media profiles and any re-marketing efforts (retargeting ads, mailers, and more).\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"partner-and-referral-flows\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Partner and referral flows\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Include your profile link in realtor‑referral kits and partner outreach for faster trust transfer.\u003C\u002Fli>\n\u003C\u002Ful>\n\n        \u003Cblockquote class=\"border-l-4 border-blue-500 pl-4 py-2 bg-blue-50 rounded-r-lg mb-6\">\n          \u003Cdiv class=\"text-gray-700 italic\">\u003Cstrong class=\"font-semibold\">Practical tip:\u003C\u002Fstrong> keep a "profile-assets" folder with current screenshots cropped for email, deck, and proposal ratios so reps can drop them in quickly.\u003C\u002Fdiv>\n        \u003C\u002Fblockquote>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">💡\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">Want some copy-and-paste templates for your BDMs and marketing teams. Find that in our \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fguide\u002Fproperty-manager-bdm-sales-copy-guide\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">BDM’s Sales Copy Guide\u003C\u002Fa>.\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003C\u002Fp>",[13],"Good Practices","Charles Hattemer","https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002Fe0c7c4e2-bae8-429a-bdec-2ebd2fbd3ad5\u002Fauthor\u002Fauthor.jpg","https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002Fe0c7c4e2-bae8-429a-bdec-2ebd2fbd3ad5\u002Fcover\u002Fcover.png","Guide","Long Form",{"id":20,"url":21,"type":22,"title":23,"description":24},"24d1a919-dc5b-804c-ba1f-c796f71d006e","https:\u002F\u002Fmeetings-na2.hubspot.com\u002Fmatt-speer\u002Ftruematch-paid-partner","button","Get Verified","Matt's Calendly link","2025-11-24T00:00:00.000Z","2025-12-02T23:52:00+00:00","2026-02-13T00:53:53.875984+00:00","published",false,0,5,1783852390282]