[{"data":1,"prerenderedAt":32},["ShallowReactive",2],{"blog-post-truematch-property-manager-roll-out-process":3},{"id":4,"title":5,"subheading":6,"slug":7,"excerpt":8,"metaDescription":9,"content":10,"renderedHTML":11,"tags":12,"author":14,"authorImage":15,"coverImage":16,"platform":17,"type":18,"cta":19,"publishDate":25,"lastEditedTime":26,"createdTime":27,"status":28,"featured":29,"viewCount":30,"readingTime":31,"renderedContent":11},"2bd1a919-dc5b-807e-b67f-f88d74e05f49","Roll Out Your TrueMatch™ Profile With Your Team","Turn Your PropertyManagement.com Profile Into a High-Conversion Sales Asset","truematch-property-manager-roll-out-process","This guide outlines a step-by-step process for deploying the TrueMatch™ profile within a sales team, emphasizing the importance of integrating the profile into various communication channels and training. Key actions include updating email signatures, incorporating profile links in proposals, and using social proof in marketing. Ongoing measurement of conversion rates and sales cycle changes is essential for optimization. The document also highlights best practices for training team members to effectively utilize the profile in sales conversations, aiming to enhance credibility and close rates.","Step-by-step rollout guide for deploying your PropertyManagement.com profile across your sales team. Includes timelines, training tips, and conversion tracking.","","\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">This is your action-focused rollout guide for deploying your TrueMatch™ profile across your organization. For ready-to-use email templates and talk tracks, see our \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fguide\u002Fproperty-manager-bdm-sales-copy-guide\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">sales copy guide for property management BDMs\u003C\u002Fa>. \u003C\u002Fp>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"implementation-timeline\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Implementation timeline\u003C\u002Fh2>\n\u003Ch3 id=\"week-1-core-touchpoints\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">\u003Cstrong class=\"font-semibold\">Week 1: Core touchpoints\u003C\u002Fstrong>\u003C\u002Fh3>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Add profile link to all email signatures\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Update new-lead auto-reply templates with profile link\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Insert "Third-Party Proof" slide into master sales deck (place before closing slide)\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Add proof section to proposal template\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Add "Verified by \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa>" badge to website home page\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Add verification badge to pricing\u002Fplans page\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">\u003Cstrong class=\"font-semibold\">If you're a Growth tier client:\u003C\u002Fstrong> deploy marketing assets (badges, widgets) to website and email signatures\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Create a 1-pager: profile screenshots + QR code + key stats (export as PDF)\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Train BDMs on talk tracks — run two live role-plays per rep\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch3 id=\"week-2-4-expand-coverage\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">\u003Cstrong class=\"font-semibold\">Week 2–4: Expand coverage\u003C\u002Fstrong>\u003C\u002Fh3>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Update all nurture email sequences with profile references\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Update re-engagement sequences with profile links\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Add profile link to Calendly confirmation emails\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Add profile link to Calendly reminder emails\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Insert profile link in proposal cover emails\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Add profile reference to executive summary section of proposals\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">If you've run \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fguide\u002Fowner-surveys-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">owner surveys\u003C\u002Fa>, add highlights to your profile and reference in sales materials\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch3 id=\"ongoing-measure-and-optimize\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">\u003Cstrong class=\"font-semibold\">Ongoing: Measure and optimize\u003C\u002Fstrong>\u003C\u002Fh3>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Track conversion rates by funnel stage before\u002Fafter profile deployment\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Monitor sales cycle length changes\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Attribute replies and booked calls from profile click-throughs\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">Document objection frequency shifts when proof is shown earlier\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"flex items-start gap-2 mb-3\">\n          \u003Cinput type=\"checkbox\"  disabled class=\"mt-1 rounded border-gray-300 flex-shrink-0\">\n          \u003Cdiv class=\"leading-relaxed text-primary\">If you have multiple markets or BDMs, run A\u002FB tests (profile vs. no profile)\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"advanced-plays\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Advanced plays\u003C\u002Fh2>\n\u003Ch3 id=\"social-proof-amplification\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Social proof amplification\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Use verified badge and TrueMatch messaging in social posts\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Add profile link to remarketing creative (ads, retargeting)\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Publish a company announcement: "[Company Name] Independently Verified on \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa>"\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Link profile in partner newsletters and referral kits\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"leverage-rankings-if-applicable\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Leverage rankings (if applicable)\u003C\u002Fh3>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">If your company appears on the \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fsearch#top-managers\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">\u003Cstrong class=\"font-semibold\">Top 100 Property Managers\u003C\u002Fstrong>\u003C\u002Fa> list, announce it:\u003C\u002Fp>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Social post: "[Company Name] Is #XX in Top 100 Property Managers National Ranking"\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Blog post linking to your profile and the Top 100 methodology\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Include ranking credential in outbound emails and partner materials\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"training-best-practices\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Training best practices\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">For BDMs and AEs:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Col class=\"list-decimal pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Role-play objection handling\u003C\u002Fstrong> using your adaptation of the scripts in our \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fguide\u002Fproperty-manager-bdm-sales-copy-guide\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">sales copy guide\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Practice the credibility set\u003C\u002Fstrong> — pull up the profile live during discovery calls\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Make it conversational\u003C\u002Fstrong> — don't sound scripted; use your own voice\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Use the 1-pager\u003C\u002Fstrong> for committee decisions and longer sales cycles\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">For managers:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Review conversion metrics weekly during rollout\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Share wins in team meetings when profile references close deals\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Refine talk tracks based on what lands with prospects\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Put all messaging in the voice of your brand and personality!\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"quick-resource-links\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Quick resource links\u003C\u002Fh2>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fsearch\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">Find your company\u003C\u002Fa> on \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fproperty-owners\u002Fhow-it-works\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">How TrueMatch Works \u003C\u002Fa>for owners — methodology and scoring variables\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fblog\u002Ftransparent-rankings-for-property-management\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">TrueMatch Tiers\u003C\u002Fa> — Elite, Excellent, Reliable, Emerging explained\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fguide\u002Fowner-surveys-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">Owner Surveys\u003C\u002Fa> — add client satisfaction data to your profile\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Ca href=\"https:\u002F\u002Fmeetings-na2.hubspot.com\u002Fchattemer\u002Ftruematch-paid-partner\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">Upgrade to Growth Tier\u003C\u002Fa> — unlock badges, widgets, and marketing assets\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"the-bottom-line\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">The bottom line\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Third-party validation shifts conversations from "Why you?" to "Let's move forward." Deploy your profile at every decision point, train your team on the talk tracks, and measure the lift. Expect faster cycles and higher close rates when you use it consistently.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">For full context on why this works and where to place your profile, revisit our \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fguide\u002Fuse-truematch-profile-in-sales-process\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">complete TrueMatch™ profile usage guide\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003C\u002Fp>",[13],"Good Practices","Charles Hattemer","https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002F2bd1a919-dc5b-807e-b67f-f88d74e05f49\u002Fauthor\u002Fauthor.jpg","https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002F2bd1a919-dc5b-807e-b67f-f88d74e05f49\u002Fcover\u002Fcover.png","Guide","Long Form",{"id":20,"url":21,"type":22,"title":23,"description":24},"24d1a919-dc5b-804c-ba1f-c796f71d006e","https:\u002F\u002Fmeetings-na2.hubspot.com\u002Fmatt-speer\u002Ftruematch-paid-partner","button","Get Verified","Matt's Calendly link","2025-11-24T00:00:00.000Z","2025-12-03T18:10:00+00:00","2026-02-13T00:53:47.460354+00:00","published",false,0,3,1783666864421]