[{"data":1,"prerenderedAt":32},["ShallowReactive",2],{"blog-post-truematch-algorithm-property-management-ratings-explained":3},{"id":4,"title":5,"subheading":6,"slug":7,"excerpt":8,"metaDescription":9,"content":10,"renderedHTML":11,"tags":12,"author":14,"authorImage":15,"coverImage":16,"platform":17,"type":18,"cta":19,"publishDate":25,"lastEditedTime":26,"createdTime":27,"status":28,"featured":29,"viewCount":30,"readingTime":31,"renderedContent":11},"2fb1a919-dc5b-807a-bdce-d601cc0fe155","TrueMatch Algorithm Explained: How We Rate Property Managers (And Who Keeps Us Accountable)","Issue 032 - PropertyManagement.com Weekly Newsletter","truematch-algorithm-property-management-ratings-explained","TrueMatch scores property managers based on performance, cost, trust, and experience. The Accountability Committee ensures transparency and fairness in ratings, while the Vendor Performance Index (VPI) will evaluate software vendors in the property management industry. The author emphasizes the importance of clear pricing and trustworthiness for property managers, and invites industry professionals to participate in surveys for better data collection.","Learn how TrueMatch scores property managers on performance, cost, trust & experience. Plus: announcing the Accountability Committee & Vendor Performance Index.","","\u003Ch2 id=\"who-watches-the-watchman-and-how-to-get-involved\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Who Watches the Watchman? (And How to Get Involved)\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">The ice won.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Remember that “purple spaghetti” weather map I mentioned last week? It didn’t just threaten my drive, it took down the whole show. The \u003Cstrong class=\"font-semibold\">Elevate Sales Kickoff \u003C\u002Fstrong>was officially sidelined by the storm before it even started.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">The good news? We don’t stay buried in the snow for long. The big debut of our \u003Cstrong class=\"font-semibold\">mobile podcast studio\u003C\u002Fstrong> is back on the schedule for March 16-18 in Nashville (but you'll probably see us sooner 😉).\u003C\u002Fp>\n\n        \u003Cfigure class=\"mb-6 max-w-fit\" style=\"max-width: fit-content;\">\n          \u003Cimg src=\"https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002F2fb1a919-dc5b-807a-bdce-d601cc0fe155\u002Fcontent\u002Fcontent-1.jpg\" alt=\"TrueMatch Algorithm Explained: How We Rate Property Managers (And Who Keeps Us Accountable) - Image 1 | PropertyManagement.com\" class=\"w-full max-w-4xl mx-auto rounded-lg shadow-lg\">\n          \n        \u003C\u002Ffigure>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">The PropertyManagement.com Mobile Podcast Studio\n\nLife comes at you fast (in a good way).\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">My second kid is due literally any second. The hospital bag is in the car. But at the same time, I'm locked in. My wife tells me that my 12 hour days and constant "PropertyManagement.com talk" is my version of "nesting"... and she's probably right. By the time you have a second kid, you realize your wife is always right. I digress... but I will admit one thing. I've felt a lot more reflective the closer we've gotten to the due date.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">In that reflective state,  I’ve realized I haven't talked a lot about what exactly \u003Cstrong class=\"font-semibold\">TrueMatch™\u003C\u002Fstrong> is, and I haven’t really taken the time to pull back the curtain. So here we go.\u003C\u002Fp>\n\u003Ch2 id=\"the-investor-s-brain-two-buckets\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">The Investor’s Brain: Two Buckets\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Before I was a founder, I was an investor and a property manager in Indianapolis. I know how they think. The average homeowner or investor is really only concerned with two things.\u003C\u002Fp>\n\u003Ch2 id=\"1-their-roi-performance-cost\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">1)Their ROI (Performance & Cost)\u003C\u002Fh2>\n\n        \u003Cblockquote class=\"border-l-4 border-blue-500 pl-4 py-2 bg-blue-50 rounded-r-lg mb-6\">\n          \u003Cdiv class=\"text-gray-700 italic\">\u003Cem class=\"italic\">“Will I actually make money with these guys?”\n"Do they lease properties quickly?" \n"Will maintenance and repairs bankrupt me?"\u003C\u002Fem>\u003C\u002Fdiv>\n        \u003C\u002Fblockquote>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Money talks. \u003C\u002Fstrong>This doesn't mean you need to be the cheapest option. It means you need to be transparent about your pricing. This should go without saying, but it shouldn't take Grant Cardone's legal team to understand your fee structure. Prove you're the expert and don't be afraid to talk about the dollars and cents.\u003C\u002Fp>\n\u003Ch2 id=\"2-their-peace-of-mind-trust-experience\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">2) Their Peace of Mind (Trust & Experience)\u003C\u002Fh2>\n\n        \u003Cblockquote class=\"border-l-4 border-blue-500 pl-4 py-2 bg-blue-50 rounded-r-lg mb-6\">\n          \u003Cdiv class=\"text-gray-700 italic\">\u003Cem class=\"italic\">“Do these guys know what they’re doing, or am I their guinea pig?”\n"Are they licensed and insured" \n"Can I trust them with my property"\u003C\u002Fem>\u003C\u002Fdiv>\n        \u003C\u002Fblockquote>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">This is the \u003Cstrong class=\"font-semibold\">“sleep well at night” factor.\u003C\u002Fstrong> They want to know you know what you're doing. An investor will rarely say it out loud, but in most situations they care more about peace of mind than they do ROI.\u003C\u002Fp>\n\u003Ch2 id=\"the-truematch-algorithm\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">The TrueMatch Algorithm\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">We built our \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fhow-truematch-score-works\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">scoring\u003C\u002Fa> to mirror those exact buckets. We don’t care about who has the biggest marketing budget, we care about who actually delivers.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Performance:\u003C\u002Fstrong> We look at the metrics that actually impact an owner’s bank account—leasing speed, renewal rates, maintenance speed, etc.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Cost:\u003C\u002Fstrong> We reward the bold. We look for transparent, value-aligned pricing. If you’re upfront about your fee structure and your costs match the value you provide, your score reflects that.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Trust:\u003C\u002Fstrong> This is about more than just a few stars on a review site. We verify your licensing, insurance coverage, and overall reputation through direct client surveys to ensure you’re as reliable as you claim to be.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Experience:\u003C\u002Fstrong> Managing 5 doors is a hobby; managing 500 is a business. We look at your portfolio maturity, team credentials, and market expertise to separate the seasoned pros from the "guinea pig" hobbyists.\u003C\u002Fp>\n\u003Ch2 id=\"but-who-watches-the-watchmen\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">\u003Cstrong class=\"font-semibold\">But Who Watches the Watchmen?\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Let’s be real:\u003C\u002Fstrong> Fairness can’t be a black box. Most ratings sites in this industry are “pay-to-play” garbage or based on some secret sauce nobody can see.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">To keep ourselves objective and stay committed to \u003Cstrong class=\"font-semibold\">“elevating the industry,”\u003C\u002Fstrong> we launched the \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fblog\u002Ftruematch-accountability-committee\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">TrueMatch™ Accountability Committee\u003C\u002Fa>. We aren’t just grading you; we’re letting the industry grade us. We’re assembling a group of independent PM operators and industry experts to poke holes in our logic, ensure the methodology stays honest and help us constantly improve the ratings system.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">We are building the gold standard for PM excellence. Not through marketing fluff, but through data and accountability.\u003C\u002Fp>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">\u003Ca href=\"https:\u002F\u002Fdocs.google.com\u002Fforms\u002Fd\u002F1vLhwncO83Oa8W4h9Sa8wFW0_1JR05Ib2S2iL2nOLo58\u002Fedit\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">\u003Cstrong class=\"font-semibold\">Join the Accountability Committee!\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">I might be changing diapers next week, but the TrueMatch™ engine is just getting started.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">If you see the podcast studio on the road wave hello! 👋🏼 We'll be coming to an event near you soon!\u003C\u002Fp>\n\u003Ch2 id=\"re-announcing-the-vendor-performance-index\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">\u003Cstrong class=\"font-semibold\">📣 Re-Announcing: The Vendor Performance Index\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Last week we announced the \u003Cstrong class=\"font-semibold\">VPI™\u003C\u002Fstrong>. It will be our TrueMatch™ score but for the \u003Cstrong class=\"font-semibold\">software vendors\u003C\u002Fstrong> who serve the property management industry. And thank you to everyone who has completed our \u003Ca href=\"https:\u002F\u002Fform.typeform.com\u002Fto\u002FXVGVSxyz\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">surveys\u003C\u002Fa>. We've already received hundreds of responses!\u003C\u002Fp>\n\n        \u003Cfigure class=\"mb-6 max-w-fit\" style=\"max-width: fit-content;\">\n          \u003Cimg src=\"https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002F2fb1a919-dc5b-807a-bdce-d601cc0fe155\u002Fcontent\u002Fcontent-2.jpg\" alt=\"TrueMatch Algorithm Explained: How We Rate Property Managers (And Who Keeps Us Accountable) - Image 2 | PropertyManagement.com\" class=\"w-full max-w-4xl mx-auto rounded-lg shadow-lg\">\n          \n        \u003C\u002Ffigure>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">📆 Launch Date Moved Up:\u003C\u002Fstrong> March 2, 2026 @ Midnight.\u003C\u002Fp>\n\u003Ch2 id=\"we-still-need-your-help-to-help-you\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">We Still Need Your Help (To Help You)\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">To make this data statistically significant, we need to know what you are running under the hood.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">The Ask:\u003C\u002Fstrong> If you use \u003Cstrong class=\"font-semibold\">Showmojo, RentEngine, TenantTurner or Rently, \u003C\u002Fstrong>interact below and leave a rapid survey result.\u003C\u002Fp>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">It takes 2 minutes.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">The Reward:\u003C\u002Fstrong> If you complete the survey, you get early access to the results before the public launch 👀\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">👉 \u003Ca href=\"https:\u002F\u002Fform.typeform.com\u002Fto\u002FDMJ8ywaj?utm_source=xxxxx&utm_medium=xxxxx&utm_campaign=xxxxx#vendor=ShowMojo\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">Showmojo\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">👉 \u003Ca href=\"https:\u002F\u002Fform.typeform.com\u002Fto\u002FDMJ8ywaj?utm_source=xxxxx&utm_medium=xxxxx&utm_campaign=xxxxx#vendor=RentEngine\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">RentEngine\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">👉 \u003Ca href=\"https:\u002F\u002Fform.typeform.com\u002Fto\u002FDMJ8ywaj?utm_source=xxxxx&utm_medium=xxxxx&utm_campaign=xxxxx#vendor=Tenant%20Turner\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">TenantTurner\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">👉 \u003Ca href=\"https:\u002F\u002Fform.typeform.com\u002Fto\u002FDMJ8ywaj?utm_source=xxxxx&utm_medium=xxxxx&utm_campaign=xxxxx#vendor=Rently\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">Rently\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">If you don't work with either of these or generally just want to fill out a survey, let us know what you think of \u003Ca href=\"https:\u002F\u002Fform.typeform.com\u002Fto\u002FCXWLOapH\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">NARPM here.\u003C\u002Fa>\u003C\u002Fp>\n\u003Ch1 id=\"check-out-unfiltered-propertymanagement-com-s-official-podcast\" class=\"text-3xl md:text-4xl font-bold text-dark-blue mb-6 mt-8 leading-tight\">Check out Unfiltered: PropertyManagement.com's Official Podcast\u003C\u002Fh1>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">In this episode of Unfiltered, host \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdylanscroggins\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">Dylan Scroggins\u003C\u002Fa> with the \u003Ca href=\"https:\u002F\u002Fthekalmargroup.com\u002Fpm\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">Kalmar Group\u003C\u002Fa> engages with the team from Bigfoot Management Group, including CEO Dustin Rinker, CFO Josh Bibeau, and Chief Development Officer Beau Stumberg. They share their journey of building a successful property management company in Helena, discussing their origins, growth challenges, and the importance of teamwork.\u003C\u002Fp>\n\n          \u003Cfigure class=\"mb-6\">\n            \u003Cdiv class=\"relative w-full aspect-video bg-gray-100 rounded-lg overflow-hidden shadow-sm\">\n              \u003Ciframe \n                src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FIRSmFuXHbHI\" \n                title=\"TrueMatch Algorithm Explained: How We Rate Property Managers (And Who Keeps Us Accountable) - Video 1 | PropertyManagement.com\"\n                class=\"absolute inset-0 w-full h-full\"\n                frameborder=\"0\"\n                \n                allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n                allowfullscreen\n                loading=\"lazy\">\n              \u003C\u002Fiframe>\n            \u003C\u002Fdiv>\n            \n          \u003C\u002Ffigure>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"get-verified-on-propertymanagement-com\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Get Verified on PropertyManagement.com\u003C\u002Fh2>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">\u003Cstrong class=\"font-semibold\">Stake your claim on PropertyManagement.com while we’re building the next generation of industry credibility-  \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fverification\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">\u003Cstrong class=\"font-semibold\">Get Verified for Free\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"closing-thoughts\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Closing Thoughts\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Life is moving fast. But while I'm "nesting" for baby number two, I’m also heads-down on making sure the TrueMatch™ engine is the most transparent tool in the industry.\u003C\u002Fp>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Nashville is Back:\u003C\u002Fstrong> The mobile podcast studio is officially rescheduled for \u003Cstrong class=\"font-semibold\">March 16-18\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Accountability Matters:\u003C\u002Fstrong> The new \u003Cstrong class=\"font-semibold\">Accountability Committee\u003C\u002Fstrong> is here to ensure our score remains the gold standard for objective PM rankings.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">VPI™ Early Access:\u003C\u002Fstrong> We moved the launch up to \u003Cstrong class=\"font-semibold\">March 2nd\u003C\u002Fstrong>. Hit the surveys for Showmojo, RentEngine, TenantTurner, or Rently to snag early access to the data.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">I’m swapping the weather maps for diaper bags, but the engine doesn't stop running.\u003C\u002Fp>",[13],"Newsletter","Matt Speer","https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002F2fb1a919-dc5b-807a-bdce-d601cc0fe155\u002Fauthor\u002Fauthor.jpeg","https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002F2fb1a919-dc5b-807a-bdce-d601cc0fe155\u002Fcover\u002Fcover.png","Blog","Long Form",{"id":20,"url":21,"type":22,"title":23,"description":24},"24d1a919-dc5b-804c-ba1f-c796f71d006e","https:\u002F\u002Fmeetings-na2.hubspot.com\u002Fmatt-speer\u002Ftruematch-paid-partner","button","Get Verified","Matt's Calendly link","2026-01-30T00:00:00.000Z","2026-03-31T23:11:00+00:00","2026-03-31T23:11:49.544819+00:00","published",false,0,6,1783666863575]