[{"data":1,"prerenderedAt":32},["ShallowReactive",2],{"blog-post-property-manager-bdm-sales-copy-guide":3},{"id":4,"title":5,"subheading":6,"slug":7,"excerpt":8,"metaDescription":9,"content":10,"renderedHTML":11,"tags":12,"author":14,"authorImage":15,"coverImage":16,"platform":17,"type":18,"cta":19,"publishDate":25,"lastEditedTime":26,"createdTime":27,"status":28,"featured":29,"viewCount":30,"readingTime":31,"renderedContent":11},"2bd1a919-dc5b-802d-808e-ede130cb6d8f","A BDM’s Sales Copy Guide For Your TrueMatch™ Profile","Ready-to-Use Email Templates, Talk Tracks, and Deck Content for BDMs and AEs","property-manager-bdm-sales-copy-guide","This guide offers ready-to-use email templates, call scripts, and proposal content for property management BDMs, emphasizing the importance of third-party validation. It includes templates for various stages of communication, strategies for integrating the TrueMatch™ profile into sales processes, and recommendations for customizing materials to enhance credibility and close more deals.","Ready-to-use email templates, call scripts, and proposal content for property management BDMs. Learn to leverage third-party validation to close more deals.","","\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">This guide provides copy-paste templates, talk tracks, and content blocks for using your \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa> profile throughout your sales process.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">For the full strategy, placement recommendations, and rollout plan, see the \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fresources\u002Fguide\u002Fuse-truematch-profile-in-sales-process\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">complete guide\u003C\u002Fa>.\u003C\u002Fp>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"what-s-inside\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">What's inside\u003C\u002Fh2>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Email templates\u003C\u002Fstrong> for signatures, nurture sequences, and proposal follow-ups\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Call scripts\u003C\u002Fstrong> for discovery, objection handling, and closing\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Deck and proposal content\u003C\u002Fstrong> to showcase third-party validation\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">All templates are tested and ready to customize with your profile link\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"email-copy-you-can-use-in-nurture-sequences\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Email copy you can use in nurture sequences\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Short, skimmable email copy with a single proof point works best. Always include a link to your profile.\u003C\u002Fp>\n\u003Ch3 id=\"email-one-liners-for-signatures-and-quick-touches\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Email one-liners for signatures and quick touches\u003C\u002Fh3>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Add these to auto-replies, signatures, or quick follow-ups:\u003C\u002Fp>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">"Independently verified by \u003C\u002Fstrong>\u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">\u003Cstrong class=\"font-semibold\">PropertyManagement.com\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong class=\"font-semibold\"> — view our profile → [link]"\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">"Don't just take our word for it, see our \u003C\u002Fstrong>\u003Cu class=\"underline\">\u003Cstrong class=\"font-semibold\">third-party verified profile\u003C\u002Fstrong>\u003C\u002Fu>\u003Cstrong class=\"font-semibold\">"\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">"View our verified performance on our \u003C\u002Fstrong>\u003Cu class=\"underline\">\u003Cstrong class=\"font-semibold\">TrueMatch profile\u003C\u002Fstrong>\u003C\u002Fu>\u003Cstrong class=\"font-semibold\">"\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch3 id=\"full-email-templates\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Full email templates\u003C\u002Fh3>\n\u003Ch3 id=\"template-1-awareness-stage-independent-proof\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Template 1: Awareness stage — "Independent proof"\u003C\u002Fh3>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">💡\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">Use this after a first or second call, but before your next scheduled meeting with someone.\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">To:\u003C\u002Fstrong> [Owner name]\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Subject:\u003C\u002Fstrong> How owners compare PMs in 2025\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Body:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Hi [Name],\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Owners value third-party validation more than vendor claims. Here's our independent profile on \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa> so you can see how we stack up.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">This company has validated our key performance factors: leasing, maintenance, accounting, and more. And it’s a quick snapshot of our licensing, years in business, reviews, and how we operate. \u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Would recommend skimming before we talk.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">View our verified profile → [Link to your profile]\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Best,\n[Your name]\u003C\u002Fp>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch3 id=\"template-2-education-stage-what-truematch-measures\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Template 2: Education stage — "What TrueMatch measures"\u003C\u002Fh3>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">💡\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">Use this in your email nurture sequence after a productive phone call with an owner.\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">To:\u003C\u002Fstrong> [Owner name]\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Subject:\u003C\u002Fstrong> What matters beyond star ratings\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Body:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Hi [Name],\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Star ratings help, but owners choose based on leasing speed, communication, and transparent fees.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Our \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa> profile highlights these signals in one place so you can make an informed choice fast. The team there has verified our performance history and provided a score specific to the factors that matter to real estate investors. See how it works.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Explore our profile → [Link]\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Best,\n[Your name]\u003C\u002Fp>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch3 id=\"template-3-late-stage-proposal-follow-up\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Template 3: Late-stage — "Proposal follow-up"\u003C\u002Fh3>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">💡\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">Use this in your email nurture sequence after sharing a physical or digital proposal with an owner\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">To:\u003C\u002Fstrong> [Owner name]\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Subject:\u003C\u002Fstrong> Quick reference before you decide\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Body:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Hi [Name],\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">As you review our proposal, \u003Cu class=\"underline\">here's a one-pager\u003C\u002Fu> of our company’s profile.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">If there's anything you want us to expand on, reply and we'll walk you through it.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Attachment:\u003C\u002Fstrong> 1-pager with profile screenshots and QR\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Best,\n[Your name]\u003C\u002Fp>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"talk-tracks-and-call-scripts-for-bdms\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Talk tracks and call scripts for BDMs\u003C\u002Fh2>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">💡\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">Use these to incorporate your profile naturally during discovery, demo, and closing.\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Ch3 id=\"discovery-credibility-set\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Discovery "credibility set"\u003C\u002Fh3>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Owner says:\u003C\u002Fstrong> \u003Cem class=\"italic\">"I found you online searching for property management"\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cem class=\"italic\">"Would it help to see how a third-party evaluates us? I'll pull up our \u003C\u002Fem>\u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">*PropertyManagement.com*\u003C\u002Fa>\u003Cem class=\"italic\"> profile so you can see our performance scores, licensing, reviews, and how we communicate. I can text that to you."\u003C\u002Fem>\u003C\u002Fp>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">💡\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">If your company has opted into Surveys and the responses are on your profile, make sure to mention: \u003Cem class=\"italic\">“Check out our customer survey results on our TrueMatch™ profile.”\u003C\u002Fem>\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch3 id=\"mid-call-proof-pivot\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Mid-call proof pivot\u003C\u002Fh3>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Owner says:\u003C\u002Fstrong> \u003Cem class=\"italic\">"You're telling me you're responsive and transparent, but that's what everyone says."\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cem class=\"italic\">"Rather than us claiming we're responsive and transparent, here's our independent profile. It shows the signals owners use to decide. If you compare us with others, this makes apples-to-apples easier."\u003C\u002Fem>\u003C\u002Fp>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch3 id=\"handling-why-not-just-google-reviews\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Handling "Why not just Google reviews?"\u003C\u002Fh3>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Owner asks:\u003C\u002Fstrong> \u003Cem class=\"italic\">"Why should I care about this when I can just check your Google reviews?"\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cem class=\"italic\">"Google and Yelp are useful but can be inconsistent or gamed. \u003C\u002Fem>\u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">*PropertyManagement.com*\u003C\u002Fa>\u003Cem class=\"italic\"> focuses on the quality signals owners care about and verifies what it can. That's why we use it as our standard reference."\u003C\u002Fem>\u003C\u002Fp>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch3 id=\"late-stage-nudge\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Late-stage nudge\u003C\u002Fh3>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Owner says:\u003C\u002Fstrong> \u003Cem class=\"italic\">"I need to think about it over the weekend before I make a decision."\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cem class=\"italic\">"Before you finalize, skim our TrueMatch™  profile on PropertyManagement.com. Many owners say it's the fastest way to feel confident they're choosing a vetted operator. I can text you a link.”\u003C\u002Fem>\u003C\u002Fp>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">💡\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">If you want to send something after a phone call, always use that as a chance to get the client’s cell number: \u003Cem class=\"italic\">“I'll text you the link after this call."\u003C\u002Fem>\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch3 id=\"committee-handoff\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Committee handoff\u003C\u002Fh3>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Owner says:\u003C\u002Fstrong> \u003Cem class=\"italic\">"I need to run it by my business partner \u002F spouse first."\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cem class=\"italic\">"If others are weighing in, \u003C\u002Fem>\u003Cu class=\"underline\">\u003Cem class=\"italic\">here’s a quick company one-pager\u003C\u002Fem>\u003C\u002Fu>\u003Cem class=\"italic\"> that you can skim together to determine if we’re the right fit. The TrueMatch™ profile shows what sorts of properties we manage and they’ve reviewed our performance.”\u003C\u002Fem>\u003C\u002Fp>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch3 id=\"roi-framing\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">ROI framing\u003C\u002Fh3>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">Owner asks:\u003C\u002Fstrong> \u003Cem class=\"italic\">"The management fee seems high, I’m not sure about the ROI"\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cem class=\"italic\">"Our company has proven to drive a positive ROI. Our performance metrics speak to it. We excel in time to lease, maintenance resolution time, team experience. This decreases your cost of ownership and maximizes revenue. Check out \u003C\u002Fem>\u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">\u003Cem class=\"italic\">PropertyManagement.com\u003C\u002Fem>\u003C\u002Fa>\u003Cem class=\"italic\">, they’ve actually verified and benchmarked our performance against others. I’ll send you a link to our profile.”\u003C\u002Fem>\u003C\u002Fp>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"what-to-include-in-your-deck-and-proposals\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">What to include in your deck and proposals\u003C\u002Fh2>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">💡\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">Growth tier: Unlock marketing assets like website badges, interactive widgets, and graphics when you upgrade to \u003Ca href=\"https:\u002F\u002Fmeetings-na2.hubspot.com\u002Fchattemer\u002Ftruematch-paid-partner\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">TrueMatch™ Growth Tier\u003C\u002Fa>\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Ch3 id=\"slide-performance-report\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Slide: "Performance Report"\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Badge + headline: "Independently verified by \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa>"\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Put a screenshot or your TrueMatch™ score in the slide as a trust signal. \u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Three bullets tied to owner value:\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">CTA link and QR to profile\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch3 id=\"proposal-page-independent-proof\" class=\"text-xl md:text-2xl font-medium text-dark-blue mb-3 mt-5 leading-tight\">Proposal page: "Independent Proof"\u003C\u002Fh3>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Short explainer of \u003Ca href=\"http:\u002F\u002Fpropertymanagement.com\u002F\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">PropertyManagement.com\u003C\u002Fa> and why vertical validation matters\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Two profile screenshots with captions\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">TrueMatch™ company profile link + \u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fproperty-owners\u002Fhow-it-works\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">What TrueMatch Measures\u003C\u002Fa> link\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"next-steps\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Next steps\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">For your team:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Customize these templates with your profile URL\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Put your personality into all the templates—be yourself!\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Train BDMs on the talk tracks. We recommend role playing as the preferred training method.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">Build a 1-pager with current profile screenshots and a QR code and turn that into a PDF\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">For the full strategy:\u003C\u002Fstrong>\u003C\u002Fp>",[13],"Good Practices","Charles Hattemer","https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002F2bd1a919-dc5b-802d-808e-ede130cb6d8f\u002Fauthor\u002Fauthor.jpg","https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002F2bd1a919-dc5b-802d-808e-ede130cb6d8f\u002Fcover\u002Fcover.png","Guide","Long Form",{"id":20,"url":21,"type":22,"title":23,"description":24},"24d1a919-dc5b-804c-ba1f-c796f71d006e","https:\u002F\u002Fmeetings-na2.hubspot.com\u002Fmatt-speer\u002Ftruematch-paid-partner","button","Get Verified","Matt's Calendly link","2025-11-24T00:00:00.000Z","2025-12-02T22:32:00+00:00","2026-02-13T00:53:51.36827+00:00","published",false,0,5,1783852390294]