[{"data":1,"prerenderedAt":32},["ShallowReactive",2],{"blog-post-cignetti-blueprint-property-management-2026":3},{"id":4,"title":5,"subheading":6,"slug":7,"excerpt":8,"metaDescription":9,"content":10,"renderedHTML":11,"tags":12,"author":14,"authorImage":15,"coverImage":16,"platform":17,"type":18,"cta":19,"publishDate":25,"lastEditedTime":26,"createdTime":27,"status":28,"featured":29,"viewCount":30,"readingTime":31,"renderedContent":11},"2f11a919-dc5b-809d-9e73-c985516bff44","The Cignetti Blueprint: Property Management Success in 2026","Issue 028 - PropertyManagement.com Weekly Newsletter","cignetti-blueprint-property-management-2026","Success in property management for 2026 requires mastering leasing and maintenance, focusing on turnover velocity, and improving communication. Avoid relying on market conditions; instead, proactively build outreach strategies and change the industry's perception from utility to wealth management. Embrace fundamental practices, reject the search for quick fixes, and elevate standards to ensure growth and retention in the coming year.","Master property management fundamentals in 2026. Learn how to win with leasing, maintenance excellence, and proactive growth strategies that work in any market.","","\u003Ch2 id=\"cignetti-blueprint-for-2026\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">"Cignetti Blueprint" for 2026\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Happy New Year.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">If you’re reading this on January 2nd, there is a good chance you are currently "working" (clearing your inbox with one eye open) while mentally preparing for Monday, January 5th, the \u003Cem class=\"italic\">actual\u003C\u002Fem> start of 2026.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Let’s be honest: \u003Cstrong class=\"font-semibold\">Good riddance to 2025. \u003C\u002Fstrong>We had some wins, but overall it was a tough year to be a property manager.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">For many of you, lead flow was down 20–30%. The real estate market was stubborn. It felt like running uphill in mud.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">But last night, as I sat down to reflect on the year, my mind drifted to my beloved Indiana Hoosiers.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">If you know me, you know I’m an IU fanatic. You also know that usually means I'm miserable during football season (Dylan Scroggins loves to remind me of this - shoutout Alabama football). But the reality - IU is historically the laughing stock of the conference, and if we're being honest, the entire college football world.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Then, Coach Curt Cignetti arrived. He didn't just win; he flipped the culture \u003Cstrong class=\"font-semibold\">immediately\u003C\u002Fstrong>. And he did it two years in a row.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">That isn't luck. That is a fundamental shift to the status quo.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">And that is exactly what we need right now. 2025 proved that "luck" isn't a strategy. You need a system that wins even when the market is tough.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Here is the \u003Cstrong class=\"font-semibold\">"Cignetti Blueprint"\u003C\u002Fstrong> applied to Property Management for 2026.\u003C\u002Fp>\n\u003Ch2 id=\"the-trenches-master-the-block-and-tackle\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">\u003Cstrong class=\"font-semibold\">The Trenches: Master the "Block and Tackle"\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">In football, you don't win with trick plays. You win by blocking and tackling.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">In Property Management, you don't win with fancy tech stacks; you win with \u003Cstrong class=\"font-semibold\">Leasing and Maintenance\u003C\u002Fstrong>.\u003C\u002Fp>\n\n        \u003Cblockquote class=\"border-l-4 border-blue-500 pl-4 py-2 bg-blue-50 rounded-r-lg mb-6\">\n          \u003Cdiv class=\"text-gray-700 italic\">\u003Cstrong class=\"font-semibold\">The Hard Truth:\u003C\u002Fstrong> Our recent survey data suggests the "secret" to owner happiness isn't complicated. It’s actually boring. Owners want three things: Low days on market, high urgency on turnovers, and simple communication.\u003C\u002Fdiv>\n        \u003C\u002Fblockquote>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">The Actionable Step:\u003C\u002Fstrong> Stop over-complicating your operations.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">👉 \u003Cstrong class=\"font-semibold\">The Move:\u003C\u002Fstrong> Obsess over your "Turnover Velocity." If a unit sits vacant because maintenance is dragging its feet, you are losing the game.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">👉 \u003Cstrong class=\"font-semibold\">The Psychology:\u003C\u002Fstrong> High communication during leasing and maintenance is the only "marketing" your current clients see. If you get the basics right, retention takes care of itself.\u003C\u002Fp>\n\u003Ch2 id=\"the-mindset-stop-hunting-for-silver-bullets\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">\u003Cstrong class=\"font-semibold\">The Mindset: Stop Hunting for Silver Bullets\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Once you get the blocking and tackling down, stop looking for a magic switch to turn on growth. It doesn't exist.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">And please, stop saying "the market is down."\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Here’s a quote from Cignetti earlier this year:\u003C\u002Fp>\n\n        \u003Cblockquote class=\"border-l-4 border-blue-500 pl-4 py-2 bg-blue-50 rounded-r-lg mb-6\">\n          \u003Cdiv class=\"text-gray-700 italic\">“Not affected by success.\nNot affected by failure.\nOn to the next play.\nNever satisfied.\nPlaying to a standard, not the circumstances of the game...\n\nFirst, you form your habits. Then your habits form you."\u003C\u002Fdiv>\n        \u003C\u002Fblockquote>\n\n        \u003Cblockquote class=\"border-l-4 border-blue-500 pl-4 py-2 bg-blue-50 rounded-r-lg mb-6\">\n          \u003Cdiv class=\"text-gray-700 italic\">\u003Cstrong class=\"font-semibold\">The Hard Truth:\u003C\u002Fstrong> "The market" is an excuse. You cannot control interest rates, but you \u003Cem class=\"italic\">can\u003C\u002Fem> control your outreach.\u003C\u002Fdiv>\n        \u003C\u002Fblockquote>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">The Actionable Step:\u003C\u002Fstrong> Build a process for growth that doesn't rely on inbound luck.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">👉 \u003Cstrong class=\"font-semibold\">The Move:\u003C\u002Fstrong> Take your reputation into your own hands. Prospect stale listings on Zillow. Send hyper-local mailers. Invest in AI search optimization. Produce content that answers owner questions and optimizes your local reputation.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">👉 \u003Cstrong class=\"font-semibold\">The Reality:\u003C\u002Fstrong> Winners don't wait for the phone to ring. They make it ring. Control your own future in 2026.\u003C\u002Fp>\n\u003Ch2 id=\"the-mission-we-are-not-the-garbage-truck\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">\u003Cstrong class=\"font-semibold\">The Mission: We Are Not "The Garbage Truck"\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">At PropertyManagement.com, our 2026 New Year’s resolution is to change the way the world sees this industry.\u003C\u002Fp>\n\n        \u003Cblockquote class=\"border-l-4 border-blue-500 pl-4 py-2 bg-blue-50 rounded-r-lg mb-6\">\n          \u003Cdiv class=\"text-gray-700 italic\">\u003Cstrong class=\"font-semibold\">The Hard Truth:\u003C\u002Fstrong> Too many investors, and many homeowners, view property managers like a utility. They see us like the garbage man. Nothing against the garbage man (vital job!), but we provide WAY more value than that. We manage assets. We help clients build and preserve wealth. We act as investment advisors, not just rent collectors.\u003C\u002Fdiv>\n        \u003C\u002Fblockquote>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">The Actionable Step:\u003C\u002Fstrong> Join the movement to raise the standard.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">👉 \u003Cstrong class=\"font-semibold\">The Vision:\u003C\u002Fstrong> Cignetti did the impossible and changed the standard at IU in 24 months. It looked like magic, but it was a process of raising expectations. We have the same opportunity. Let’s change the industry’s reputation from "necessary evil" to "wealth partner."\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">👉 \u003Cstrong class=\"font-semibold\">The Takeaway\u003C\u002Fstrong> Monday is kickoff. The 2025 season is over. The record is wiped clean. Let's stop waiting for the market to save us. Let's get the basics right, control our growth, and raise the standard.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Let’s go win in the trenches in 2026.\u003C\u002Fp>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch1 id=\"check-out-unfiltered-propertymanagement-com-s-official-podcast\" class=\"text-3xl md:text-4xl font-bold text-dark-blue mb-6 mt-8 leading-tight\">Check out Unfiltered: PropertyManagement.com's Official Podcast \u003C\u002Fh1>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">In this episode of Unfiltered, co-hosts Dylan Scroggins and Matt Speer break down the launch of the \u003Cstrong class=\"font-semibold\">PropertyManagement.com Top 100 \u003C\u002Fstrong>and the broader vision behind building a trusted, data-driven standard for the property management industry. They unpack why the Top 100 exists, how companies are evaluated, and what differentiates earned reputation from pay to play rankings. The conversation also explores the early momentum behind the platform, lessons learned from survey data, and how transparency and trust are reshaping how property management businesses compete.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003C\u002Fp>\n\n          \u003Cfigure class=\"mb-6\">\n            \u003Cdiv class=\"relative w-full aspect-video bg-gray-100 rounded-lg overflow-hidden shadow-sm\">\n              \u003Ciframe \n                src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fkv2CA-O0vyA\" \n                title=\"The Cignetti Blueprint: Property Management Success in 2026 - Video 1 | PropertyManagement.com\"\n                class=\"absolute inset-0 w-full h-full\"\n                frameborder=\"0\"\n                \n                allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n                allowfullscreen\n                loading=\"lazy\">\n              \u003C\u002Fiframe>\n            \u003C\u002Fdiv>\n            \n          \u003C\u002Ffigure>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"get-verified-on-propertymanagement-com\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">Get Verified on PropertyManagement.com\u003C\u002Fh2>\n\n        \u003Cdiv class=\"flex items-start gap-3 p-4 rounded-lg border mb-6 bg-gray-100 border-gray-300\">\n          \u003Cdiv class=\"text-xl flex-shrink-0 mt-0.5\">\u003C\u002Fdiv>\n          \u003Cdiv class=\"flex-1\">\n            \u003Cdiv class=\"mb-3\">\u003Cstrong class=\"font-semibold\">Stake your claim on PropertyManagement.com while we’re building the next generation of industry credibility- \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fpropertymanagement.com\u002Fverification\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"text-blue hover:text-dark-blue underline transition-colors duration-200\">\u003Cstrong class=\"font-semibold\">Get Verified for Free\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fdiv>\n            \n          \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\u003Chr class=\"border-t border-gray-300 my-8\">\n\u003Ch2 id=\"closing-thoughts\" class=\"text-2xl md:text-3xl font-semibold text-dark-blue mb-4 mt-6 leading-tight\">\u003Cstrong class=\"font-semibold\">Closing Thoughts\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">It is easy to sit back and hope the market saves you in 2026. It feels comforting to believe that 2025 was just "bad luck" and that the new year will naturally be better.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">But remember Coach Cignetti.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">While your competitors are waiting for the Fed to cut rates or for the "winds to change," I challenge you to go the other direction:\u003C\u002Fp>\n\u003Cul class=\"list-disc pl-6 mb-6 space-y-2\">\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Embrace the boring.\u003C\u002Fstrong> If your leasing process is slow and your maintenance communication is silent, no amount of marketing spend will save you. Fix the block and tackle first.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Stop looking for silver bullets.\u003C\u002Fstrong> There is no magic software that replaces showing up. Cignetti didn't have magic; he had a standard.\u003C\u002Fli>\n\u003Cli class=\"mb-2 leading-relaxed text-primary text-lg\">\u003Cstrong class=\"font-semibold\">Change the narrative.\u003C\u002Fstrong> You are not a utility worker. You are a wealth manager. Start acting like it, and your clients will start paying you like it.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">Don't just be a "property manager". Be more than that in 2026.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">That is how you turn a losing season into a dynasty. And that is how you become the obvious choice.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">See you in the trenches.\u003C\u002Fp>\n\u003Cp class=\"mb-4 text-primary leading-relaxed text-lg\">\u003Cstrong class=\"font-semibold\">P.S.\u003C\u002Fstrong> 2025 was tough for growth and retention, so we spent the last 6 months building a system to fix that. If you want to see how we are generating leads regardless of what the market is doing, Comment below!\u003C\u002Fp>",[13],"Newsletter","Matt Speer","https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002F2f11a919-dc5b-809d-9e73-c985516bff44\u002Fauthor\u002Fauthor.jpeg","https:\u002F\u002Fpugchphfgofjyszpuwfv.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fblog-images\u002Fposts\u002F2f11a919-dc5b-809d-9e73-c985516bff44\u002Fcover\u002Fcover.png","Blog","Long Form",{"id":20,"url":21,"type":22,"title":23,"description":24},"24d1a919-dc5b-804c-ba1f-c796f71d006e","https:\u002F\u002Fmeetings-na2.hubspot.com\u002Fmatt-speer\u002Ftruematch-paid-partner","button","Get Verified","Matt's Calendly link","2026-01-02T00:00:00.000Z","2026-03-31T23:04:00+00:00","2026-03-31T23:04:49.257618+00:00","published",false,0,6,1783852389832]